Before working full-time in sim racing, Johan built a technical foundation in the automotive industry. He worked as a technical specialist and workshop manager for brands including Mercedes-Benz and Jaguar, then started his own automotive workshop. He later moved into automotive finance at Santander, where his work focused on finding appropriate solutions for customers.
At Trak Racer, Johan progressed from Global Business Developer to Chief Business Officer. Alongside responsibility for international growth and daily operations, he extensively tested and contributed to the development of the TRX chassis and was responsible for the design of the TRX seat. He also helped establish the relationship between Alpine and Trak Racer, which led to the development of the Alpine Racing Formula steering wheel.
After leaving Trak Racer in May 2025, Johan supported SimXPro in expanding its international production capability and later served as CEO. This period reinforced his decision to create a new sim racing company from the ground up, with full control over product design, quality, personalization and customer value.
Johan taught himself 3D design while translating years of product testing and practical feedback into manufacturable components. His background in materials, production methods and workshop processes helps him move from an idea to a 3D model, a physical prototype and a stress-tested production product in cooperation with the right specialists and manufacturing partners.
